Finding my Niche – Who Am I?

I am 63 ½ years old. However, this is not a confession; I have admitted my age many times. It is a fact that I am cool with (Now, I sound my age), especially when considering the alternative. 

The blog, which I started writing in March 2020, created many learning opportunities. This is a teacher’s excellent way of saying; I knew nothing and had A LOT to learn. I have acquired many new tricks. Dissimilar to an older dog, because I think the new stuff is sinking in but do not ask me to sit and stay, that’s a skill that will always elude me. 

I KNOW ENOUGH TO KNOW…

There are so many components to writing Vickie’s Views blog. And I now know enough to overwhelm me with how much I DON’T KNOW! First of all, I am struggling with figuring out my Niche or specialization.

For my purposes, a Niche answers the question: What is your Blog about? Why am I even thinking Niche? Because YOAST (another new word) says, I need one. Who am I? Gee, I hope my Niche is not “complaining!  

While I am at it, I have also learned SEO – yep, that stands for Search Engine Optimization. My blog website has an emoji guide that ranges from, “You really suck” to “YAY! You figured it out!” As an overachiever or a person obsessed with green smiley emojis, I fiddle around with all the SEO suggestions. Satisfaction is achieved when I receive the silly green smiley emoji that basically says, “Good job, Vickie.”

REASON FOR JUMPING OUT OF BED

Writing gives me a great reason to jump out of bed before 6 AM each morning. I call it my work, although there is no money, and at this point, I have spent more than I hope to recoup.

But then something started happening. People, besides my immediate family, started to read the blog. And I am not paying anyone to read!

Does Anyone Have a Spare Niche?

Readers motivate me to keep writing. Yet, If I continue to write, I need to learn about maintaining a website, managing three-plus social media accounts, and Pinterest (or is Pinterest considered another social media account?). SEO and ABCDE and all other new acronyms. Alt Text for photos, keywords, long keywords, google trends, constant contact stats, google analytics. AND MY NICHE!

My son, Alex, who went to school for this, probably thinks, yeah, so what? Or perhaps he’s thinking, “ that’s all you know?” 

TOP FLOOR, PLEASE!

But as in life, this is a process. I need to be patient, not a high-ranking skill of mine. Raising Jess, my book is coming out very soon, and I will need to create my elevator speech. So, if we happen to be in an elevator together and you ask me what my book is about, I will be able to tell you enough to capture your interest before the elevator door opens on the next floor.  Right now, my elevator speech starts on the ground and ends at the top of the empire state building. And then we may need to walk around the viewing area a bit until I finish. So, I need to work on shortening that a bit.

What I do know is that at 63 years old, I am learning a new industry. Enrolling in online seminars and reading other blogs, and gathering too much information. I am an old dog learning new tricks.

When my Mom was first diagnosed with Mild Cognitive Impairment, which ultimately led to full-blown Alzheimer’s, the doctor said, “ it’s important to keep learning something new.”  That advice resonated with newly retired me, and the result, if you got this far in the post is Vickie’s Views.

I still do not have a niche, but I am working on it…all suggestions welcome…

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